So everyone has claimed there Google Places page for there business haven’t they? If not go to Google.com/place.
It is probable one of the most important things you can do to help your business grow in your local marketplace. If you have a lot of competition in the local marketplace it maybe difficult to get a position in first 7 positions of the Google places results.
Twelve months ago one of the most important ranking factors to getting into the 7 Box was the actual physical location of the business. This went away last year and reviews seemed to be the most important aspect together with a well optimized google places page and citations on multiple websites.
Well around the begining of June, I and many other SEO people started to notice a change in local google places results. It now seems that the location of the business is important again, this makes sense. In San Diego before the recent change we had businesses that where 30+ miles away from San Diego ranking for local San Diego results.
So the current best practices for best google places ranking are as follows:
- Complete and Optimized Google Places page
- On Page SEO of your main site (not google places page) – having a real website is now more important.
- Off page SEO of your site i.e. The backlinks from other sites to you main page
- Reviews less important but still important for trust by your clients
- Citattions – These are websites that list your site with full name,address and tel number. Yelp appears to be the most important citation source.
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